About Digipesa

Digipesa is a digital media brand demystifying crypto, money, and investing through an African lens. We publish explainers, newsletters, tools, and events so people and teams can stay ahead of the curve and make confident financial decisions.

Shiku Njathi

Meet Shiku, Co-founder & Storyteller

Shiku is a fintech marketer, community builder, and operator who translates complex financial products into clear narratives and practical growth. She leads editorial at Digipesa and partners with teams through Thamani on GTM, content systems, and lifecycle marketing.

Our Story

Digipesa began in 2014 as a pure Bitcoin investment and loans vehicle. As our curiosity and work evolved, so did the brand (the name was coined in 2016): from managing capital to explaining it, then to building a digital tech platform and, eventually, spinning up Thamani to apply those learnings with partners.

Digi for digital. pesa for money. The mission stays the same: make money make sense.

Two Arms, One Mission

digipesa blue

1) Digipesa: Digital Media

Home: digipesa.com (you're here now)

Education-first content and community.

  • What we publish: Articles, explainers, guides, interviews, toolkits, and event recaps.

  • Focus: Crypto/Web3, personal finance & investing, payments & fintech literacy in Africa.

  • How we work: Clear, regulation‑aware storytelling grounded in user needs and real use cases.

Thamani Digital

2) Thamani Digital: Marketing Consultancy

Home: thamani.digipesa.com

  • What we deliver: Go‑to‑market, positioning & messaging, product education, lifecycle & community growth.

  • Who we help: Fintech, crypto, and financial education teams building for African users.

  • How we work: Lean, experiment‑driven roadmaps powered by AI‑optimised insights and pragmatic ops.

Think of Digipesa as the publication and Thamani as the applied arm that helps teams ship results.

Impact Snapshots

  • Grew a crypto education community newsletter in under a year through content + events.
  • Tightened positioning for a regional payments startup, improving demo‑to‑deal conversion by +40%.
  • Reduced crypto+KYC‑related support tickets by –30% with a targeted education series.

Get in Touch

Digipesa: mambo@digipesa.com

Thamani (Consultancy): twende@digipesa.com or visit thamani.digipesa.com to book a discovery call.

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